By Abdul-Mumin Abdul-Quadir
Muslim businesswomen and entrepreneurs have been advised to scale up their businesses by deliberately building strong networks and embracing strategic partnerships that boost brand visibility and profitability.
This call was made by an e-commerce expert, Alhaji Olashile Abdul-Qudus Lawal, while speaking at the 2nd edition of the Muslimah Connect Business Exhibition, held on Sunday, November 16, 2025, at the Ansar-Ud-Deen College of Education, Isolo, Lagos.
Muslim News gathered that the exhibition with the theme, “Resilience and Growth: Tools to Navigate Business Challenges” was organised by Al-Mu’minaat (The Believing Women) Organization in conjunction with the Lagos State chapter of Muslim Women Entrepreneur Forum (MWEF).
The event attracted participants from various districts under Alimosho Zone, including Oshodi, Isolo-Ejigbo, and Igando-Ikotun.
Alhaji Lawal emphasised the value of intentional networking in business growth, describing it as a crucial step to unlocking greater opportunities.
“Your network determines your net worth. Female Muslim entrepreneurs must be deliberate in expanding their connections if they want to grow their brands,” he stated.
Power of networking in business growth
Speaking on the topic “The Power of Networking in Strengthening Business Growth”, the renowned e-commerce expert shared insights and personal experiences that highlighted the critical role of networking, particularly using social media, in sustaining and expanding businesses.
According to him, “Networking is key, especially in the 21st century. It’s high time we stopped operating in our own corners and silos. One of the greatest disservices any entrepreneur can do to themselves is to refuse to expand their network.”
Alhaji Lawal recounted how strategic online connections became the saving grace of his brand during a difficult period between 2015 and 2016. “We were really deep in challenges, but the connections I had built on social media kept us afloat. Alhamdulillah, we’re waxing stronger today,” he said.
He noted that networking opens access to wider markets, both locally and globally. “With good networking, a brand in Lagos can sell to people in Sokoto, Asaba, or even abroad. We’ve sold to clients across Nigeria and in different parts of the world. That’s the power of building a strong network.”
Highlighting the role of emerging technologies, Alhaji Lawal encouraged business owners to take advantage of tools like Artificial Intelligence (AI) to automate workflows, enhance customer engagement, and streamline operations. “Don’t ignore the emerging realities. Position yourself to tap into the opportunities they offer,” he advised.
He also called for collaboration among business owners, especially those in similar sectors. “Instead of running small businesses separately, why not pool resources together and build one formidable brand? But that requires trust, which is key in any successful partnership.”
The guest speaker concluded by urging Nigerian entrepreneurs, particularly women, to be creative and intentional about the kind of businesses they pursue, while never underestimating the value of strategic networking.
It’s a platform for empowering Muslim women entrepreneurs
Also speaking at the event, Builder Rufaiya Alejo, a staff of the Lagos State Local Government Service Commission and CEO of Nimbles Clothing and Shoes, lauded the organisers for creating a platform that enriches and uplifts female Muslim entrepreneurs.
“There’s a readily available market. We only need to expand it. Let’s network, empower ourselves, share ideas, and support one another mutually,” she said. “By doing that, we won’t only empower one another, but also circulate wealth among ourselves and boost our economic power as a people.”
She urged business owners to uphold integrity: “Let’s ensure honesty and credibility in all we do. That’s the only way to build sustainable, halal businesses. We encourage others to join this forum; it’s safe and impactful.”
One of the major highlights of the exhibition was the vibrant display of products and services from food items to fashion, health, real estate, books, and Islamic art which provides participants an avenue for sales, exposure, and new partnerships.
CEO of SMAT Foods, Hajia Shakirat Amusa, noted that the event helped her brand connect with customers directly. According to her, “My biggest takeaway is the importance of social media and collaboration. Today, people have finally seen the authenticity of my brand. I made sales and gained potential clients.”
Realtor Ruqayyah Abdul-Kareem, co-founder of Toppy Merchant Homes and Properties Ltd, praised the exhibition’s impact on her relatively new brand.
“This exposure is timely. I’ve met clients and I’m confident some deals will closed soon. More Muslim organisations should emulate this initiative to empower our community economically,” she noted.
Convener reaffirms commitment to women’s empowerment
The convener expressed gratitude to Almighty Allah for the successful hosting of the event, describing it as a vital step in empowering Muslim women through entrepreneurship.
Hajia Naheemat Abdul-Hameed, who serves as the Entrepreneur Officer for Al-Muminaat in Alimosho Zone, said the initiative was designed to equip Muslim women with the tools and mindset needed to run profitable, values-driven businesses.
“Our aim is to show that regardless of location, Muslim women can start and grow thriving enterprises. But we also want them to do it the right way, with integrity, excellence, and purpose,” she said.
Hajia Abdul-Hameed acknowledged the challenges faced during the planning phase but praised the dedication of the organising committee, especially Hajia Aisha Ilyas, as well as supportive male allies who contributed to the event’s success.
She emphasized that the exhibition was not just about sales but also about fostering unity, collaboration, and shared growth among Muslim women entrepreneurs.
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